Allowing
your website visitors or having all your staff and suppliers to download a custom
developed screensaver featuring your logos, can be a good addition to
your customer relationship and branding strategies. Screensavers continue to promote
your products and services long after they have been installed on your users desktops.
You can use full-screen, colorful images - including your company's favorite graphics,
logos, product photos, animation, sounds, scrolling messages, slogans, etc. Custom
screen savers are an exciting, new and fun medium of advertising, promotion, and
entertainment.
You can advertise to your customers several times a day
- without even knowing about it! A screen saver is basically multimedia advertising.
It can be as flashy, attractive and/or content-oriented as you like it to be.
Multimedia components can include animations, logos, text, pictures, sound effects,
and music clips. Colors can pop-off the screen even more so that they can on some
products, such as mouse pads, brochures, newspaper advertisements, etc. For those
customers who might work in environments around others, the likelihood of others
seeing the screen saver is very likely. You may also want to ask your customers
what they would like in a screen saver. Also, if you have high resource costs
in your Customer Support area, it may be worthwhile to produce "supporting"
information in these critical, high-support areas via providing helpful information
in a screen savers
- Give
away screen savers at tradeshows.
- Put
it on your website!
- Mail
it with your catalog/annual report!
- Offer
it in trade publications, magazines, newspapers, etc.
- Plan
for updates - especially for time-sensitive information
Contact
us for more information. We welcome any comments, questions, or suggestions you
may have.
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